Nicola Middlemiss - Portfolio
Establishing a trusted industry report
I am solely responsible for the end-to-end production and promotion of the Gifts in Wills Report - a highly anticipated annual fixture in the legacy fundraising calendar. The most recent iteration of the report analyzed more than 60,000 wills and an estimated $880 million in pledged bequests, delivering original insights into modern bequestors and emerging giving trends.
Beyond research and editorial, I led a multi-channel distribution strategy to maximize reach and impact. This included webinars, newsletters and EDMs, live and virtual events, gated reports, sponsored content, and strategic media and sector partnerships. Together, these channels drove high-quality lead generation, delivered tangible value to non-profit partners, and reinforced Gathered Here’s position as a trusted thought leader in legacy giving.
Total downloads: 3,297
New contacts: 418
New customers: 102
Creating a monthly webinar series
In 2024, I launched a monthly B2B webinar series designed to drive high-quality lead generation, deepen partner relationships, and support subscription upgrades. I own the series end to end - from concept development and topic strategy to content creation, promotion, and post-event optimization.
Each webinar is built in collaboration with internal and external subject-matter experts and underpinned by rigorous industry and academic research, alongside analysis of Gathered Here’s proprietary data. The result is genuinely informative, insight-led content that delivers practical value to attendees while consistently reinforcing Gathered Here’s position as a trusted authority in the Australian and New Zealand bequest space.
Total registrants: 3,858
Average registration per webinar: 257
Average attendance rate: 46%
Reports, whitepapers & guides
Sponsored content
I’ve partnered with major, market-leading brands to create high-performing advertorial content across highly regulated sectors including finance, investment, and insurance. This work spans long-form written articles and video scripts, balancing commercial objectives with strict compliance requirements to deliver engaging, trustworthy content.
Brands I’ve worked with:
Social media
Trade media & journalism
Where my work has appeared:
Canadian employers seek help from Kiwi academics
In the face of devastating wildfires, Fort McMurray employers looked to other side of the world for much-needed support.
Publication:
Human Resources Director Canada.
Year
2016
Workplace trends, with Patagonia’s senior leadership
Secured an exclusive interview with Patagonia’s VP of HR, in addition to quotes from CEO Rose Marcario.
Publication:
Human Resources Director (article syndicated across Australia, New Zealand, Canada, and the US.
Year
2015
